Careers

We are looking for a Digital Marketing Manager Maternity Cover to join our team in Edinburgh / Glasgow / Dundee or Aberdeen

Job Purpose:

We are looking to recruit a Digital Marketing Manager Maternity Cover to lead and implement our digital marketing strategy and key projects for Johnston Carmichael.

The Digital Marketing Manager will be responsible for (but not limited to): 

• Support the Marketing Director in setting digital priorities and brainstorming innovative growth strategies.
• Oversee the digital marketing budget and ensure efficient allocation.
• Manage and collaborate with external agencies, including web development partners.
• Plan and execute digital marketing activities, such as SEO/SEM, database marketing, email campaigns, social media, and display advertising, in collaboration with digital agency support and the marketing team.
• Lead and enhance the firm's social media presence.
• Measure and report on the performance of digital marketing campaigns, assessing results against ROI and KPI goals.
• Identify trends and insights to optimise spend and performance.
• Analyse the end-to-end customer experience across channels and touchpoints to identify improvement opportunities.
• Assess emerging technologies and their potential applications at Johnston Carmichael.
• Oversee digital best practices, ensuring team adherence and delivering training when required.
• Deliver digital marketing training across the firm to enhance awareness and skills.
• Manage key digital transformation projects as required.
• Serve as the expert and primary lead for email marketing software.
• Plan and execute paid social media campaigns internally and collaborate with agencies for larger high-profile paid campaigns.
• Be the custodian of our company website, ensuring we’re challenging content, approach and results.
• Help to develop a strong lead capture, conversion and reporting process for digital leads.

About You: 

• A leader of your work and your professional learning.
• Excellent communication skills with the ability to positively impact and influence others.
• Relevant experience in this or a similar role is preferred.
• Proven working experience in digital marketing at manager level.
• Strong analytical skills and a passion for all things digital.

Why JC?

Johnston Carmichael helps to build success stories that change lives - whether it’s our clients, our communities, or most importantly, our people, who now number over 900 across the UK.

We work with individuals and businesses all over the country and our expertise covers almost every industry sector. We’re also an independent member firm of Moore Global Network Limited, a global accounting and advisory network of over 37,000 advisers across more than 114 countries.

Everything we do at Johnston Carmichael is underpinned by our four core values – Doing The Right Thing, Standing In Other People’s Shoes, Leading Our Future and Remaining Relevant. We’ve created a range of ways to support our people to make sure every voice is heard, including our People and Culture Forum, and we encourage each of our sharp minds to be leaders of their work and learning. You can read more about our culture and values here.

In the last 10 years we’ve raised more than £450,000 for charity and continuously evolved our commitment to sustainable business practices. We are Gold sponsors of the Kiltwalk and also partner with Netball Scotland and England Netball, creating an enduring impact on the ground in our communities.

Why join our Marketing team?

Marketing is both the heart and head of Johnston Carmichael, playing a vital role in driving the firm's success. As a key executive function, the marketing team collaborates with stakeholders across the firm, from the CEO and Board to local office teams throughout the UK. With a people-first approach, their strength lies in the relationships they cultivate.

This dynamic team of 11 professionals provides trusted strategic advice across events, communications, digital, brand management, and key sector activities. Spread across Edinburgh, Glasgow, Dundee, and Aberdeen, the team prioritises regular in-person meetings to share knowledge, foster collaboration, and spark creativity.

At Johnston Carmichael, marketing is about uncovering the "why" and creating meaningful connections with core audiences. While professional services might seem like a sector with limited room for creative expression, the team thrives on finding innovative ways to engage and stand out. Understanding their audiences deeply and connecting authentically demands both strategic thinking and creativity, a challenge the team embraces with pride.

We’re seeking forward-thinking people who are eager to challenge norms, share their expertise and learn from those around them too.

What you can expect

As well as working with a great team of colleagues and enjoying the balance of hybrid and flexible working, we offer a range of benefits to make your time at JC even more fulfilling. Click here to see what’s on offer.

Different backgrounds and different opinions make for more interesting work and better outcomes. We’re sure we don’t have to say this, but we welcome people from all backgrounds, regardless of your heritage, ethnicity, religious beliefs, sexual identity or gender identity. We also actively encourage applications from anyone who’s had an extended time away from paid employment.

Our team is made up of people who’ve taken varied routes through their careers. We’re here to give you the tools, support, and materials to develop your expertise so you can pursue your ambitions. Our JC Aspire learning programme helps everyone reach their personal goals, and we’ve also carefully created our own Leadership Development Programme, which is accredited by the University of Strathclyde Business School at Masters degree level.

We look forward to hearing from you

If you’re ready to write your success story with us, apply today.

At Johnston Carmichael we are committed to diversity, equality and inclusion in the workplace.  A copy of this policy will be made available on request.  We also welcome applications from individuals who have had time away from paid employment.